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Italian leather
Ivory Italian Leather
from $49
Pre-launch — Waitlist open
Swatch × AP made the watch.We made everything else.
The accessory store for the Royal Pop. Built by the guys who waited in line.
0 Watch heads waiting
MEET POPGUY.
THE MAIN CLIENT
He couldn't afford the Oak. He bought the Pop. He thinks he made it.
He's the mascot. The meme. The token. And now — the store.
One character, three products. None of them are sorry about it.
THE ROYAL POP.
The first Audemars Piguet × Swatch collab in history. The first time AP has licensed the Royal Oak silhouette in 54 years.
Octagonal bioceramic case. Sistem51 movement. Eight launch colorways. One per person. In-boutique only.
The mechanism is the magic: the case pops out of the strap. Wear it as a wristwatch, a neck pendant, a pocket watch, or a bag clip. Same watch. Four lives.
Dropped May 16, 2026.
Four wear modes
- Wristwatch
- Pendant
- Pocket watch
- Bag clip
Colors
8 official colorways — white, pink, green, orange, yellow, red, light blue, navy. One per customer.
Pop is Time.
WHAT WE MAKE.
The Royal Pop is modular by design. We make the modules Swatch didn't.
Premium straps — Italian leather, NATO, rubber, suede. Every color the eight-pack didn't ship.
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Rubber
Hot Pink Rubber
from $39
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NATO
Neon Green NATO
from $35
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Suede
Burnt Orange Suede
from $55
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Rubber
Solar Yellow Rubber
from $39
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Italian leather
Racing Red Italian Leather
from $49
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NATO
Ice Blue NATO
from $35
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Suede
Midnight Navy Suede
from $55
Every product designed around the case pop-out mechanism. None of it official. All of it made to fit.
One watch. Infinite ways to wear it.
MORE COMING.
The catalog grows. Get on the list and you'll hear about each drop first.
Locked
Pocket-watch chains
Albert, double-Albert, beaded, leather thong. Brass, silver, gold-fill.
Locked
Pendant chains
For the neck-mode the Swatch lanyard can't carry.
Locked
Custom lanyards
Colorways your boutique never had.
Locked
Belt clips + brooch backs
Turn the case into hardware.
Locked
Display stands + travel pouches
For when it's not on you.
Locked
Stickers, patches, decals
POPGUY across the eight colorways.
$POPGUY ON SOLANA.
Same character. Two products. One culture.
Hold $POPGUY and you're in: early access to drops, exclusive colorways, the founders-edition strap pack, holder-only lanyard collabs.
No promises. No roadmap. No utility theater.
Hold it because you like the mascot. Trade it because you like the chart.
CA:
BUY $POPGUY →PoPGUYiYjb79CR2Z5XwGpGkuL5G2gApYktbhAN4TzhhGET FIRST ACCESS.
First drops are limited. Founders-edition strap packs ship to the waitlist first.
Drop your email. We'll tell you when it's time.